Price is for one wholesale pack containing 12 teddy bear keychains/bag charms. Order quantity 1 = one complete pack. Main photo shows one representative item. Add a little sparkle and personality to your keys, purse or tote with these colorful teddy bear charms. Clear rhinestones shimmer around bright enamel accents, including a sweet heart-shaped belly. Each charm has a split key ring and a bag clip for easy attachment. Your pack includes 6 gold-tone and 6 silver-tone pieces in assorted colors, each individually carded. The Group photo shows the 12 photographed color and finish combinations.