Price is for one wholesale pack containing 12 fluffy pom-pom keychains/bag charms. Order quantity 1 = one complete pack. Main photo shows one representative item. Give your keys, purse or tote a cheerful pop of color with these round, fluffy pom-poms. Each has a gold-tone split key ring and bag clasp for easy attachment. The assorted colors shown are pink, cream, mint green, blue, lavender and bright yellow. The Group photo shows one of each photographed color, illustrating the assortment rather than the full 12-piece pack.